Drake Athletics Signs with Taymar Sales U. to Handle Outbound Ticket Sales and Operations
Des Moines, Iowa (January 29, 2025) – Drake Athletics and Taymar Sales U. have signed a multiyear agreement for the firm to handle outbound ticket sales and operations.
"Drake Athletics is proud to partner with Taymar Sales U. as part of our ongoing commitment to enhancing the experience for Bulldogs fans,” said Drake Director of Athletics Brian Hardin. “Taymar’s expertise and data-driven approach to ticket sales will allow us to better connect with our loyal supporters, increase attendance, and drive revenue growth at our home events."
Taymar is pleased to announce that Mark Waigand, currently the Assistant Director of Ticket Operations & Revenue Generation at Drake, will be joining as the new General Manager of Ticket Sales and Operations. Waigand has helped coordinate ticket sales and ticket operations at Drake for the past year. Prior to joining Drake Athletics, he led ticket sales efforts at Northern Arizona University. A Ticket Sales and Operations Associate position with Taymar will also be available.
“We’re honored to go to work for Brian Hardin and his team at Drake, Des Moines’ hometown team,” said Taymar Founder/CEO Mark Dyer. “The Missouri Valley Conference has a great tradition, and this is our first school in The Valley. We welcome Mark to the Taymar family.”
Drake is Taymar’s 28th client and its first school in the Missouri Valley Conference and the state of Iowa.
“We are thrilled to welcome Drake to Taymar’s growing list of clients,” said Taymar President Joe Rickert. “Drake athletics has a rich history serving the city of Des Moines and the greater athletics community through the incredible tradition of the Drake Relays. We are grateful for the opportunity to join forces and work with Bulldog fans across the state of Iowa.”
Visit www.TaymarSalesU.com or contact mdyer@taymarventures.com for more information.
About Taymar Sales U.
Taymar Sales U. is a North Carolina-based college sports marketing company focused on driving new revenue growth for athletic departments and organizations through ticket sales, sponsorship, ticket operations, and fundraising. Taymar Sales U. is committed to serving clients and colleagues and was founded on the belief that organizations want senior-level counsel, more personalized service, and increased goal alignment.
Current clients include University of Kentucky, Louisiana State University, Georgia Southern University, The Citadel, Robert Morris University, Northern Illinois University, University of Connecticut, Samford University, University of Akron, University of North Alabama, Michigan State University, DePaul University, Furman University, Jacksonville State University, Wichita State University, Queen City Soccer Club, North Dakota Athletics, University of North Carolina at Greensboro, East Texas A&M University, the Allstate Sugar Bowl, Middle Tennessee State University, University of Central Missouri, Lexington Sporting Club, Western Kentucky University, University of Arkansas-Little Rock, Sacred Heart University, Coastal Carolina University and Drake University.