DePaul Athletics and Taymar Sales U Agree to Multiyear Extension

Chicago (November 7, 2024) – DePaul Athletics and Taymar Sales U have signed a multiyear extension for the firm to continue overseeing outbound sales for Blue Demon ticketed events, with an emphasis on men’s and women’s basketball.

“DePaul Athletics is proud to extend our partnership with Taymar Sales U as part of our ongoing commitment to improving the Blue Demon fan experience and support our department in increasing self-generated revenues, which are critical for future sustainability and growth,” said DePaul Vice President/Director of Athletics DeWayne Peevy. “Expanding our relationship with Taymar allows us to professionalize our ticket operations further, communicate more directly and effectively with our growing fan base, and continue to develop data-driven strategies to benefit all of DePaul.”

Taymar and DePaul are extending their relationship following tremendous sales results and in alignment with the Blue Demon’s 5-Year Strategic Plan. After their first year on campus, the Taymar team helped DePaul Athletics achieve a 68% increase in group tickets sold, secure multiple sellouts, deliver record retention rates, and post significant growth in total ticket revenue.

“We are thrilled to continue working with DeWayne Peevy and Taylor Stapleton, whose vision has led to unprecedented results and a bright future in Lincoln Park,” said Taymar President Joe Rickert. “We are grateful to play a small role in continuing to bring the tremendous tradition and excitement of DePaul Athletics events to fans in one of the greatest sports cities in the world.”

Beyond ticket sales growth in men’s basketball, the DePaul-Taymar team set multiple revenue and attendance records in other sports. In collaboration with the box office, DePaul was also named a finalist for Ticket Team of the Year by the National Association of Athletic Ticketing and Sales Operations (NAATSO).

“We’re in the business of achieving sales results and serving the expanding needs of our clients, and that includes first-class service to athletics departments,” said Taymar Founder and CEO Mark Dyer. “Extending relationships like DePaul is of paramount importance to us because it is an affirmation that we are getting the job done for existing clients. DeWayne and his team have done a lot of hard work and we’re not resting on any laurels. It will be full speed ahead for our team at DePaul.”

Visit www.TaymarSalesU.com or contact mdyer@taymarventures.com for more information.