Western Kentucky Athletics Signs with Taymar Sales U.to Handle Outbound Ticket Sales and Operations

Bowling Green, Kentucky (June 27, 2024) – Western Kentucky Athletics and Taymar Sales U. have signed a multiyear agreement for the firm to handle outbound ticket sales and operations.

“As we continue to navigate the ever-changing landscape of college athletics, we are eager to add the expertise of Taymar Sales U. to our athletics department staff,” said Western Kentucky Director of Athletics Todd Stewart. “We admire their staff’s dedication and data-focused approach to ticket sales to help us grow attendance and revenue at our home events.”

Western Kentucky is Taymar’s 24th client and third in the state of Kentucky, where the firm got its start in the fall of 2018.

“Being from Nashville, I have long understood the impact Western Kentucky has in both states of Kentucky and Tennessee,” said Taymar Founder/CEO Mark Dyer. “I’ve known Todd Stewart for many years and it is a pleasure for us to go to work for Todd and his team in Bowling Green.”

Taymar will recruit and install a two-person team to work closely with WKU Athletics to bring a data-driven approach to increasing revenue. Taymar has hired Noah Bailey as Account Executive and will recruit a General Manager of Ticket Sales & Operations to oversee all ticketing revenue strategy.

“We are thrilled to welcome Western Kentucky to Taymar’s growing list of clients,” said Taymar President Joe Rickert. “We are grateful for the opportunity to serve the Bowling Green community and Hilltopper fans across the state of Kentucky.”

Visit www.TaymarSalesU.com or contact mdyer@taymarventures.com for more information