Sacred Heart University Athletics Signs with Taymar Sales U. to Handle Outbound Ticket Sales

Fairfield, Connecticut (August 15, 2024) – Sacred Heart University Athletics and Taymar Sales U. have signed a multiyear agreement for the firm to handle outbound ticket sales.

“As we continue to navigate the ever-changing landscape of college athletics, we are eager to add the expertise of Taymar Sales U. to our athletics department staff,” said Sacred Heart Director of Athletics Judy Ann Riccio. “We admire their staff’s dedication and data-focused approach to ticket sales to help us grow attendance and revenue at our home events.”

Sacred Heart is Taymar’s second client in the state of Connecticut (with UConn) and Taymar’s first client in the new Metro Atlantic Athletic Conference. The Pioneers are the second Taymar client in the Atlantic Hockey America league (with Robert Morris) and 26th client overall.

“We’ve targeted Sacred Heart for quite some time. Judy Ann is building an outstanding overall athletics program, and we’re excited to go to work for her and her team,” said Taymar Founder/CEO Mark Dyer. “This is our fifth school that plays ice hockey and SHU’s new Martire Family Arena is one of the best in the nation.”

Taymar has hired Brendan Varley as Director of Ticket Sales to oversee all outbound ticket sales efforts in Fairfield, working closely with Sacred Heart Pioneer Athletics to bring a data-driven and proactive approach to increasing revenue.

“We are grateful to Judy Ann Riccio, Steve Conn, Bill Haug and the entire Sacred Heart Athletics team for their vote of confidence in Taymar to grow revenue in Fairfield,” said Taymar President Joe Rickert. “We look forward to recruiting a leader to join our team and make an immediate impact serving Pioneer fans across the state of Connecticut.”

Visit www.TaymarSalesU.com or contact mdyer@taymarventures.com for more information.